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#1 02-04-2015 05:30:47

etgarety
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Date d'inscription: 02-04-2015
Messages: 4

Teams have finished their preparations

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Vauxhall meanwhile have vauxhallengland which has been highly active and looking to engage with football fans.One that people didn't expect to come to the fore as it did was Beats By Dre. They launched their fantastic 'Game Before The Game' video with Neymar, Fabregas, Sturridge and many more World Cup stars featuring in it. It certainly made an impact but has seen mentions taper off in recent days and the hashtag Game Before The Game has not really caught on with the public.With the event almost upon us after month's, if not years, of anticipation you can see that people are talking about it much more now that it is within site. Teams have finished their preparations, their have been the anticipated protests and upscaling of the articles about Qatar in 2022.

This has all led to a significant increase in mentions of World Cup, World Cup 2014 and FIFA (far more mentions of FIFA by hashtag than account is maybe something they should look at).The picture is becoming clearer from one of the biggest sponsors of FIFA, who recently extended their deal until 2030, after the release of their recent TV ad… and now news of a brand new YouTube series. It presents a major shift for the sports brand as they go directly after World Cup broadcasters, stating that the traditional press conference is no more.!

The global sports manufactorer is going to be broadcasting live from Rio a series of exclusive programmes on the platform starting from the first day of the World Cup, June 12th. It's a very similar move to that of Hyundai UK who teamed up with YouTube backed football channel Copa90 earlier in the year, though with a different emphasis. adidas have got together with Kick TV, the US equivalents of Copa90, which is part of MLS Digital for this one.It will be hosted by Jimmy Conrad, Layla Anne-Lee and Hugh Wizzy and give fans the opportunity to take part in a virtual press conference incorporating live interviews with the likes of Cafu, Kaka and Lucas Moura, adidas product reviews, behind-the-scenes action with adidas zx flux womens sponsored teams and chances to win prizes.

It's another part of the adidas sponsorship plan that has been over 2 years in the making. London-based social media agency We Are Social will have been closely involved in the strategy and will I'm sure be on-site working long shifts to make this the best campaign ever.Senior PR Manager (adidas Football), Rob Hughes, someone I knew well from my time at WAS (disclosure: I used to work on the adidas account at WAS), has said;'The Dugout is a very exciting concept for adidas originals zx flux, bringing together the best of Adidas talent with the reach of YouTube. The broadcasts will allow all football fans around the world to participate in the global conversation surrounding the Fifa World Cup. This youth-magazine-style football show will be fans' inside view into the tournament, showcasing Brazil at its best with many famous faces and will be a must-watch throughout the competition,'The first show is being aired at 2.00pm BST (10.00am BRT) and there will be 6 in total as part of the #AllInOrNothing campaign that has been intriguing commentators around the world since its launch.

The final show will be on the eve of the World Cup Final. You'll be able to watch it on the adidas Football YouTube page. 'The streaming of live adidas shows from Brazil is a unique brand proposition and a great example of a strategic partnership creating new, engaging and innovative content to a relevant audience. Our partnership with adidas has already seen us work together on many elements of their World Cup campaign, and these 'We all love the oceans' is the sentence that stuck in my mind during a recent presentation I attended aI know it might seem weird, coming from me. After all, I was born in northern Italy, where winter is foggy and the ocean is far away.

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