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#1 12-07-2018 03:07:16

Date d'inscription: 03-04-2018
Messages: 150

esentations while remaining a niche and f

These values were put in place by founder Romualdo Dori when the company was launched in 1956. Rodo' s production of straw and Nike Air Presto Mujer wicker bags immediately ignited Nike Air Max 1 Mujer the interest of fash-ion lovers and celebrities. Today, Rodo continues to turn eyes in fine stores and on the red carpet as well.Boldface names that tout the brand include Jessica Alba, Emma Roberts, Jennifer  Hudson, Alicia Silverstone, Joan Smalls, Janelle Monae, and Chrissy Teigen, among many others.Here, Gianni Dori, chief executive officer of Nike Air Vapormax Femme Rodo, shares his insights about the company, what makes it tick and why consumers gravitate to its products.WWD: Nike Air Max 90 Mujer Rosas How would you describe the core attributes of the brand? What does it represent? As a family-run business for more than 60 years, Rodo's essential characteristics are directly linked to the proposal and realization of our handcrafted products. For both bags and shoes, we own the entire process from start to finish and are lucky to have master Nike Air Max 97 Damen craftspeople able to express excellence in weaving, embroidery, and metalwork. All of which are recognized as key features of our DNA.WWD: What role does the company's heritage play in Nike Air Max 95 Femme positioning the brand today? And how does it inform the  modern design aesthetic of your hand-bags and shoes?

Rodo's valuable heritage provides us with an unparalleled archive of knowledge, styles, and techniques. Heritage in itself is not sufficient to drive a successful business. At Rodo we combine Nike Air Presto Womens heritage with the materials, shapes, and colors of the season to deliver a modern fashion collection for today's woman.Brands Nike Air Huarache Womens with important heritage who can reinterpret their DNA in a mod-ern way can be very successful entities. Rodo, with its global outlook, applies our traditional Italian craftsmanship while incorporating the newest tech-nologies as part of our commitment to delivering timeless yet Nike Air Max 90 Damen Rosa trend-right design, of the highest quality.WWD: Would you agree that Rodo also means offering consumers an exclusive product that can't be found every-where? Why is this critical.Some of  our retail partners choose the Rodo product, such as our wicker bags, because they have the certainty of offering "the original" to their clients. Other retailers focus on the variations of precious materials and exclusive colorations. This depends Nike Internationalist Mujer greatly on the ethos of each store and on the kind of customer they cater and speak to. In today's competitive environment, Rodo Adidas Superstar Mujerprovides retailers with the opportunity to set themselves apart and select fash-ion that speaks to their clients' individu-ality and lifestyle.

For us, the exclusivity remains a distinguishing mark of the kind of service, quality, and style we are committed to. It is critical to offer the flexibility and breadth of assortment  for our partners to tailor their presentations while remaining a niche and focused brand.WWD: How would you describe the Rodo customer?  What does she crave in Adidas ZX Flux Mujer fashion? The Rodo customer is attentive to fash-ion without being a victim. She sincerely appreciates that accessories complete her outfit and are an extension of her own personal style. She is the woman who can select Nike Air Huarache Femme the appropriate accessory for any occasion, while suitably express-ing her own unique personality.The Rodo woman craves the emotional  attachment to how look-ing good makes her feel. Today, fashion has a sense of value and admiration for those who can create a style for themselves and make it their own. Our world has moved beyond fashion being dictated. Today's aes-thetic has expressed its own autonomous evolution and at Rodo, we strive to be freely at its service.

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